What is an innovative and advanced TPP

• Regulatory approvals are no longer sufficient for commercial success

• Defining the right benchmarks early on increases value and guides development

TTP Target Product Profile

• The first step in strategic planning ... from Evidence to Value

• The compass for clinical development and commercialization

• A strategic tool for monitoring progress and decision making

European Expansion

• What is the right strategy?

• How to navigate the complexity of multiple European markets?

• What is the impact on global pricing?